Writing for Business

In writing for a business’ general needs, we develop brochures, newsletters, Web site content, product sheets/flyers and professional profiles.  The advantage we bring is our ability to listen, ask good questions, and really hear what the client says.  We communicate for the client in words and ways they would say it.  And, we get it done!

Most clients know about 85 percent of what they want to say.  The last 15 percent can make or break the communication’s effectiveness.  Clear, concise messages – that’s what our clients value and the readers (prospects) want.  On time and on budget.

Read what our clients have to say …

Newsletters

We can work with you on four levels:

  • You have it written and only want slight editing and layout.
  • Copy is provided but needs help. Then layout and design
  • Here's some ideas. Call and interview these people, then write and lay out for printer.
  • We interview/write and you have someone else do the layout and design.
Sampling of newsletter clients:
  • Clinics - medical, chiropractic, and dental
  • Investment advisor groups
  • Human resources
  • Business consultants
  • And many more.

Professional Profiles

  • Used in place of a resume or curriculum vitae
  • Professional profile is used when you're asked, "Tell me about you." 
  • It should be persuasive and build trust.

Product Sheets

  • You provide good material content, or
  • You need to be coached to determine content, or
  • You need help!

Connie's very good at taking a lot of materials and converting it into one page of impactful information OR taking very little and making it graphically appealing with effective and persuasive content.

Fee: $95 to $125 includes creative and development and e-mailing to printer or method client selects.

Brochures

  • You have basic copy that needs tweaking
  • You know what you want, just don't know how to say it
  • You need help!

E-mail Connie@wordsanddeedsinc.com for prices, based on your level of need. Be sure to write "quote" in memo section of e-mail. Or call 952/835-4731 and ask Connie for a quote.

Intellectual Property

Do you know something someone else doesn’t (or in a unique way) that others would pay for or you just want to have in print?

We can help you get that information out of your head, onto paper and into a usable product for sale or other distribution. We can transcribe from tapes, then, edit and format your speeches, workshops, seminars, etc.

Editing for your Business

If you like to write—but want to make sure it is accurate, clean and effective--Words & Deeds can edit any of your copy, and give turnaround service.
We check for grammar, punctuation, clarity, redundancy, repetition, accuracy. We make you look good on paper!

Testimonials

Do your clients promise they’ll write you a testimonial for a job well done, but you never get it?

We can call and interview them, write the testimonial to your client’s satisfaction get it to you—all done hassle and stress free for both you and your client.

Read What Our Clients Say!

As a broker for ITEX Minnesota, a cashless marketplace organization, it is important that my members have a well-written directory listing for both their local and national listings.  What is said about them in the directory determines how many business calls they get.

I hired Connie Anderson to interview and write the directory listing for all my new members. Many business owners do not know how to talk about what they do. Businesses like CPA might say:  We do taxes--period. She makes their directory listing sales-oriented and always seems to find something unique that she highlights to make them stand out.

These are time-sensitive and I have been able to count on her quick turnaround.  She is cooperative with my staff and me and is aware of the members’ time constraints, doing her interviews quickly and then corresponding via email until the project is finished.

I believe having these directory listings writing by a professional like Connie benefits both my organization and certainly my individual members.

                                                --- Clayton Litchfield, broker, ITEX

 

"It works. What more do I have to say. I gave Connie a few key words, told her my audience - and that was all. The product sheet design and content Connie provided was just what I wanted. My closing rate to distributed amount ratio was amazing. I got my money's worth many times over."

- Chris H., mortgage broker

Quick creative and development turnaround of the print collateral your company needs.

"The marketing ideas you have implemented for us really helped our new business take off.  Our clients gave it rave reviews.   The initial four-color postcard accomplished our goal:  we got the “face” time we wanted so people would make a name connection and realize we had a new business.

"The suggestion of setting up a Web site (www.TimLemkeConstruction.com) was great. We've gotten many positive comments on it. You made it very easy to do. Our clients say it is simple to navigate as opposed to many other sites.

"Knowing how to take our thoughts and put them into words, you make words come alive.  We were most pleased that your words let others understand the pride we feel in our work.

"You know how we feel about your work. Remarkable!!"

– Tim and Barb Lemke, Tim Lemke Construction
    Mendota Heights, Minnesota

 

"I e-mailed Connie a few content ideas and we talked for about 10 minutes. In a short time she faxed me a couple of versions. One was right-on. I needed a quick turnaround on a company services sheet for an important sales call. We didn't have a current brochure, so this was our only sales tool. It worked. We got a $5,000 contract because we could now show our services and benefits in a clear and concise way - and the customer could see how we were the right one to do the job."

- Ross, computer network company president

 

 

"When updating our testimonial letters in a book our sales staff used, we found that many of our clients just didn’t have the time to write a letter. However, they were willing to talk about the project our company completed.

Connie Anderson was hired to interview and write the testimonial letters for more than a dozen of our exceptional clients. She was able to delve a little deeper and learn what they felt about our company and services. We wanted letters that were specific to the jobs, talking about the second effort of our crew, the diligence of our project managers and superintendent … and the like.

Satisfied customers love to talk about a well-done project, so we received some wonderful comments. Many mentioned how well our people worked within their environment on remodels. It was important to me to hear that over and over–it meant we were doing our job, and doing it right.

So if you have good clients who won’t take the time to write a letter, have Connie do it. You’ll be glad you did.

Larry Karkela, President
Karkela Construction

 

 

"Connie made me re-think what I wanted to say by asking pertinent key questions, then suggested re-phrasings and techniques for accurately, yet concisely, getting my message out. Over the space of a week, she understood my product, re-wrote my brochure, and completed a press release that I had agonized over for about a month. Excellent, results, excellent service."

Paul Ellarby
Menology


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Call 952-835-4731- Fax 952-960-2433 - E-mail connie@wordsanddeedsinc.com

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