Persuasive Sales Letters and
Effective Business Letters

Words & Deeds can help you increase your letter’s effectiveness by improving the readability, clarity and impact of message.  Each word counts toward having an persuasive message.

We can also write specific P.S. messages to ask for referrals, remind of something special or make an offer.  P.S. messages work!

Life is like a camel. It never backs up.
                                   - Anonymous

Like a camel, we seldom get a second chance to back up and make a second "first" good impression.

Write letters that get read.

Most people decide within 5 to 10 seconds
whether they will read your letter now,
put it aside to read later, or toss it.

Letters that are read!

Letters that move people to action!

Letters that work!

  • Persuasive sales letters
    … Used one time or repeatedly by entire sales force. Important letters that need careful attention to detail
  • Legalese letters - about policies and procedures
  • Letters to deliver bad news
  • Letters when you're angry and need to make your point
  • Letters to gain consensus
  • Letters to influence and make change

P.S.: For one client, Connie wrote P.S. for his form letters that effectively asked for - and got referrals!

When the letter is written, you'll say,
"That's how I would have said that!"


About Connie Anderson - Book Editing - Business Writing
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Call 952-835-4731- Fax 952-960-2433 - E-mail connie@wordsanddeedsinc.com

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